W. Fritz Iselin originally established Niagara Research Associates in 1974 to occasionally provide independent professional advice to the special polymers surfacing industry. Beginning in 1998, this entity was expanded into a very active and broader scope consulting endeavor.
From November, 1994, Fritz led the Selby-Ucrete Specialty Floorings Group, a division of Harris Specialty Chemicals Co (now part of BASF) until 1998.
Prior to the acquisition of Selby by HSC, Mr. Iselin served for more than 5 years in both
Graduating from well regarded
In 1966, Mr. Iselin left his post as VMCo’s General Manager of Desco-Detroit, to join the industry’s leading coatings/floorings manufacturer, EMBE. Initially, Iselin was based in
From 1979, Fritz then served as Senior Director- International, responsible for substantial global market growth, including technology transfers/licensing, etc. In 1986, Master Builders Technologies, then a unit of Sandoz (next part of SKW, prior to eventual Degussa-BASF transition) acquired the various EMBE companies – the former Macnaughton-Brooks/Desco, product lines, plus Kelmar (parking deck waterproofings), Thermwall EIFS, DesignCast fabricated panels, Plymar resin impregnated hardwood floorings, Morricite epoxy terrazzo, etc.
Mr Iselin continued in senior management level marketing and product stewardship roles for MBT until joining Selby in 1989.
For more than the past decade, Mr. Iselin has served as Senior Chairman of Technical Committees for the National Terrazzo & Mosaic Association and authored numerous papers as well as made keynote presentations at professional symposiums.
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